My research for Dissertation
Dissertation – Scholar articles
http://journals.sagepub.com/doi/full/10.1177/1555412012454220 Marketing Military Realism in Call of Duty 4Modern WarfareMatthew Thomas Payne, First Published August 17, 2012 ---------------- https://www.sciencedirect.com/science/article/pii/S1094996813000170 Value...
Dissertation – Virtually Valuable
Virtual items can be a lot more expensive than you think, If an item is rare enough it can fetch thousands of pounds or more. So for those who are lucky enough to have unlocked these items without spending a fortune, this model seems great. Not to mention...
Dissertation – In app purchses
Surprisingly the free to play model for most games is based on the influx of free apps on the ios and android marketplace. This pushed developers to find ways of making money in their apps that went further than advertising. Some apps even allow people to...
Dissertation – In Game Gambling
With the influx of in-game currency and cosmetic items in games there came new ways to acquire these in-game items. One of the most popular forms of 'gambling' in video games is the distribution of 'boxes' or 'crates' in a game. The player is often awarded one of...
Dissertation – Virtual Economy
To make in-game spending seem less... real a lot of game developers are opting for a virtual currency in their games. this makes it feel to the consumer like they are spending less than they think, and with normally quite confusing exchange rates it can be quite...
Dissertation – Games as a Service
A lot of AAA Game Studios are pushing for the 'Games as a Service' model. But a lot of people are confused as to what games as a service is and if it's good news for the consumer. With this model, games will be released much less frequently but with purchasable...
Virtual Marketing – a broader topic
So I'm more prepared for my first drop in session I've decided to research video game advertising more broadly, more so I want to look at how marketing for video games has changed over the years and if the outcome will actually benefit the consumer....
Dissertation – PT 1 – Early thoughts and ideas
Video Game Advertising To kickstart my research I thought I'd go through videos relating to video game adverts to get inspiration. Although Video Game advertising isn't my confirmed topic, I want to do as much research as possible to find a problem that I would...
